Trend Network Services - Enterprise Network Support Services
Marketing Manager (Contractor)
Strategic and Tactical marketing.
Certified as partners by Cisco (Gold), Nortel (Gold), Checkpoint (CSP), Nokia, 3 Com (Focus Silver), and supporting Foundry,
Extreme, Lucent, Cable & Wireless, Shiva, Madge, Cabletron (ISP), and legacy systems.
Budget Responsibility c.£150K pa.
One staff, – Multimedia support technician - Web, Multimedia presentations, Flash, DreamWeaver etc.
Support, training and mentoring for a Telesales team of 5
Support for 2 Sales Managers and 8 Salesmen
Web Site: - Design, maintenance and content
Intranet Site: - Design, maintenance and content.
Service Range Branding, Brand Control and monitoring and Brand extensions.
Preparation of Business Plans for the business and for New Service offerings
Launch Plans for new and existing services – Strategic and Tactical
Literature – Generating content and concept and commissioning, Design Agency, Pint Services, Artwork and Photography
Mailing Plans and activities – Strategic and tactical, 4 campaigns to date, appointed and liaised with fulfilment house
Database: - sourcing, and evaluation
Booking and commissioning adverts
Implementing Stands at Trade Exhibitions (InfoSec 2001&2, CATEX 2001 &2, Networks Telecom 2001 &2)
Market Research directly and by commissioned agency.
Generating sales leads
Presentations for and to the Board and the Sales force
Preparing, updating and editing of complex Sales Proposal Documents for Salespeople
Design and implementation of sales Prospecting Letters
Participating in New Identity and Logo Roll out, company wide.
Redefining and creating Branding for Network Services Division and Service Offerings


Achieved:-Redesigned and implemented new Web site design (80+ pages) to general acclaim.
Redesigned Intranet structure and interface – currently implementing plan
Created 7 service brands and implemented rollout and materials creation.
Prepared Business Plan for New Security Service offering – accepted by board.
Continually updated three main sales proposal documents.
Exhibitions – booked space, organised graphics, stand design and build, staffing and enquiries:
InfoSec 2001 (18 sq.M) – 61 raw, 33 qualified leads - 17 appointed within 4 days post show
InfoSec 2002 (20sqM) – 76 raw, 58 qualified leads
Networks Telecom 2001(40sqM) – 259 raw, 191 qualified leads
Networks Telecom 2002(49sq.M) – 441 raw, 229 qualified leads, 9 appointments, and 1 tender – to date
CATEX 2001 (20sqM) – 10 leads, 1 sale c£100K
DCSA Show 2002(25sqM)
Defined and Implemented Divisional Stationery
Produced literature 22 items to date
Organised designed and implemented Mail-shots (4 to date, average c 1,500 targets)
Contributed to Division having best Quarter ever (Q1 2001)
Prepared Documentation for 6 Major Proposals.
Conducted Quality of Service Survey with partners/customers.
Organised, briefed, ran pitch and appointed: Design agency (5 considered), Exhibition Design Company (5 considered)
Sourced: Copywriting Consultant, PR Consultant, Fulfillment House, Promotional Gifts, Promotional Clothing and Badges, Incentive scheme and vouchers